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Great Brand Stories There are 11 products.

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  Harry Potter

  Fascinating insight is provided into the unconventional marketing techniques employed by Harry Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time.

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  Scotch Whisky

  Scotch is a phenomenon. It's exported to 200 countries around the world and in 2001, over one billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin.

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• 

  Google

  This fascinating history of Google.com, from its humble beginnings in the garage of two former Stanford University students to its historic development into a highly visible brand, explains how Google.com survived the dot-com crash to become the search engine of choice for Internet users worldwide.

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• 

  Arsenal

  Arsenal is one of world football's biggest brands. With a proud but sometimes dubious history, it has a wealth of stories that passed from generation to generation, building the Arsenal legend.

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  Beckham

  This book shows David Beckham in a new light as a man who has harnessed his skills and his growing fame to market himself in the same professional and disciplined way that a successful company markets its brands.

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  IKEA

  IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why.

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  Starbucks

  This book tells the Starbucks story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly at least in terms of conventional business development.

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  Innocent

  Innocent Drinks is a business phenomenon. Founded in 1998 by three college friends, Innocent has become the UK's fastest growing food and drink business. But even more impressive has been the growth of its brand legend.

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• 

  Dyson

  This book tells the story of the improbable success of English inventor James Dyson and his crew. They hold certain things to be true, and go to the wire (and very nearly to the wall) on behalf of their ideas.

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  Guinness

  People say "Guinness is Guinness", but it's not as black and white as that. When you pick up that monochrome pint, you're about to taste 250 colourful years of global heritage whose ingredients are astounding innovation, and passionate devotion to remaining the world's top stout.

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