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America

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America is more than just a country-it's the biggest brand the world has ever known. It has deliberately marketed itself, its culture and its products with deft salesmanship and sheet hard-nosed determination. But this 200-year-long success story now seems to be under threat.

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RM30.00

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Dimensions (cm) :19.7 (H) x 13.6 (W) x 1 (D) x 0.27kg
ISBN :9788130907765
Author :Simon Anholt
Publisher :Westland Books
Type :Paperback

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Today, America is a brand in trouble. This book shows how the most powerful brand in history grew to greatness, how close it has come to throwing it all away, and what might still be done to salvage it. This is a book for anyone interested in what the future holds for the world's sole remaining superpower.

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America

America

America is more than just a country-it's the biggest brand the world has ever known. It has deliberately marketed itself, its culture and its products with deft salesmanship and sheet hard-nosed determination. But this 200-year-long success story now seems to be under threat.

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