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This book aims to provide undergraduate , masters and research students with accessible and authoritative guides to research methodology.
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Analysing Media Texts
This book aims to provide undergraduate , masters and research students with accessible and authoritative guides to research methodology.
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Dimensions (cm) : | 21.5(H) x 13.9(W) x 0.7(D) x 0.02(KG) |
ISBN : | 9780826464705 |
Author : | Andrew Burn & David Parker |
Publisher : | Viva Books |
Type : | Paperback |
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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