Beckham

Here is the story of a new breed of sportsman one who is as comfortable with the trappings of marketing, fashion and the media as he is with team strips, playing surfaces and training grounds. By looking at the key choices David Beckham has made on and off the pitch, this book helps us understand how he has achieved his phenomenal commercial success. It provides fresh insights for readers who know about branding, a glimpse of a different side of Beckham for people who know about football, and an account of individual effort and achievement for all of us.