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Scotch is a phenomenon. It's exported...
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Scotch is a phenomenon. It's exported to 200 countries around the world and in 2001, over one billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin.
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Scotch Whisky
Scotch is a phenomenon. It's exported to 200 countries around the world and in 2001, over one billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin.
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Dimensions (cm) : | 19.7 (H) x 13.6 (W) x 1 (D) x 0.27kg |
ISBN : | 9788130907840 |
Author : | Stuart Delves |
Publisher : | Westland Books |
Type : | Paperback |
Many books have been written about Scotch whisky. But this book is different. It takes a look at Scotch as a brand. Individual brands have their brand essence, positioning statements and values just like any other contemporary brand. But what about Scotch itself? And what about Scotch today, post - devolution, when Scotland itself is fighting off the shackles of hackneyed imagery handed down from the Victorian age and forging a new identity and re-assessing its cultural values?
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