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Scotch Whisky

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Scotch is a phenomenon. It's exported to 200 countries around the world and in 2001, over one billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin.

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RM30.00

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Dimensions (cm) :19.7 (H) x 13.6 (W) x 1 (D) x 0.27kg
ISBN :9788130907840
Author :Stuart Delves
Publisher :Westland Books
Type :Paperback

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Many books have been written about Scotch whisky. But this book is different. It takes a look at Scotch as a brand. Individual brands have their brand essence, positioning statements and values just like any other contemporary brand. But what about Scotch itself? And what about Scotch today, post - devolution, when Scotland itself is fighting off the shackles of hackneyed imagery handed down from the Victorian age and forging a new identity and re-assessing its cultural values?

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Scotch Whisky

Scotch Whisky

Scotch is a phenomenon. It's exported to 200 countries around the world and in 2001, over one billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin.

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