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Harry Potter
Fascinating insight is provided into...
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Harry Potter
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Fascinating insight is provided into the unconventional marketing techniques employed by Harry Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time.
Data sheet
| Dimensions (cm) : | 19.7 (H) x 13.6 (W) x 1 (D) x 0.27kg |
| ISBN : | 9788130907864 |
| Author : | Stephen Brown |
| Publisher : | Westland Books |
| Type : | Paperback |
More info
Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.
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