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Arsenal is one of world football's...
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Arsenal is one of world football's biggest brands. With a proud but sometimes dubious history, it has a wealth of stories that passed from generation to generation, building the Arsenal legend.
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Arsenal
Arsenal is one of world football's biggest brands. With a proud but sometimes dubious history, it has a wealth of stories that passed from generation to generation, building the Arsenal legend.
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Dimensions (cm) : | 19.7 (H) x 13.6 (W) x 1 (D) x 0.27kg |
ISBN : | 9788130907741 |
Author : | John & Matt Simmons |
Publisher : | Westland Books |
Type : | Paperback |
John Simmons and Matt Simmons focus on their favourite football brand to explore these questions. As lifelong Arsenal supporters, father and son, they analyse the past, present and future of the Arsenal brand through the expert views of fans, commentators, business analysts and iconic players.
The book features exclusive interviews with Arsenal greats Frank McLintock and Pat Rice, analyses the values of Arsenal brand, compares Arsenal with national and international competitors and examines the business issues that are changing all our relationships with football. The result is a book that is fascinating for football fans and business people alike.
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