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This book tells the story of the...
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This book tells the story of the improbable success of English inventor James Dyson and his crew. They hold certain things to be true, and go to the wire (and very nearly to the wall) on behalf of their ideas.
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Dyson
This book tells the story of the improbable success of English inventor James Dyson and his crew. They hold certain things to be true, and go to the wire (and very nearly to the wall) on behalf of their ideas.
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Dimensions (cm) : | 19.7 (H) x 13.6 (W) x 1 (D) x 0.27kg |
ISBN : | 9788130907789 |
Author : | Iain Carruthers |
Publisher : | Westland Books |
Type : | Paperback |
Unlike the smooth corporate path of many big brands, Dyson's story has jeopardy. They've thrown all their chips on the table in the past, and may well do again, in order to become the market leader. Today, driven on by its revolutionary bagless vacuum cleaner, Dyson has swept aside the iconic Hoover brand in the UK and America, and generates sales of GBP 3 billion in 22 countries. Dyson has become a symbol of great innovation and design, making its story one of the most inspiring in buisness today.
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